A RUSSIAN fitness trainer has died after gorging on junk food to gain 55 pounds and then lose it – just to promote his weight-loss programme.
Dmitry Nuyanzin, a well-known coach and influencer from Orenburg, spent weekings eating unhealthy meals as part of a “marathon” challenge.
The 30-year-old reportedly consumed up to 10,000 kilocalories a day and planned to gain at least 55 pounds.
He wanted to show how quickly he could lose weight and hoped he would inspire his clients to shed pounds alongside him.
But the trainer’s heart failed during his sleep, according to Ostorozhno Novosti channel.
He had cancelled training sessions a day earlier, telling friends he felt unwell and intended to see a doctor.
Three days later, he was laid to rest in Orenburg.
Nuyanzin documented his dramatic weight gain online, showing his “daily diet” to his thousands of followers on a Russian social media platform.
This included pastries and cake for breakfast, dumplings smothered in mayonnaise for lunch, and a burger with two small pizzas for dinner.
He also admitted snacking on crisps throughout the day.
Just last week, he revealed he had reached 231 pounds, gaining at least 28 pounds in a single month.
His challenge rules promised that he would pay anyone weighing over 220 pounds 10,000 (£100) if they lost 10 per cent of their bodyweight by New Year.
Posting his videos, he told his followers: “I am currently gaining weight for my weight-loss course, and this is my 10,000-calorie diet.
“For breakfast, I have a plate of pastries and half a cake.
“For lunch, I usually eat 800 grams of dumplings with mayonnaise.
“During the day, I may snack on crisps, and for dinner, I have a burger and two small pizzas, either at a café or delivered.”
Nuyanzin was a graduate of the Orenburg Olympic Reserve School and the National Fitness University in St Petersburg.
His profile also suggets he had worked as a personal coach to elite Russians for a decade.
Tributes for the fitness influencer are now flooding Russian social media channels.
One wrote: “Dima [Dmitry]it’s so sad that you left so early… such an incredible person.”
Another said: “I’m in total shock. Why does God take the best people?”
His death came just months after another high-profile fitness figure, Belarusian bodybuilder Ilya “Golem” Yefimchuk died of cardiac arrest in September.
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Yefimchuk reportedly consumed 16,500 kilocalories daily to maintain his 158kg frame.
He was just 36.